Innovation & Change Books
Innovation drives competitive advantage. These books explore how to foster a culture of innovation and successfully lead digital transformation initiatives.
Leading Change
John P. Kotter
The seminal work on why transformation efforts fail and the 8-step process required to lead successful organizational change.
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The Lean Startup
Eric Ries
The foundation of modern entrepreneurship, introducing the Build-Measure-Learn feedback loop and the concept of validated learning.
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Switch: How to Change Things When Change Is Hard
Chip Heath & Dan Heath
A psychological approach to change, focusing on the 'Elephant' (emotions), the 'Rider' (rational mind), and the 'Path' (environment).
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Loonshots
Safi Bahcall
How to nurture the crazy ideas that win wars, cure diseases, and transform industries by focusing on organizational structure over culture.
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Crossing the Chasm
Geoffrey A. Moore
The marketing and strategy bible for bringing high-tech products to a mass market, focusing on the gap between early adopters and the early majority.
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Competing Against Luck: The Story of Innovation and Customer Choice
Clayton Christensen
An introduction to the 'Jobs to be Done' theory, explaining how to innovate by understanding why customers 'hire' products.
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Creative Confidence: Unleashing the Creative Potential Within Us All
Tom Kelley & David Kelley
A guide from the founders of IDEO on how to embrace design thinking and foster a culture of creativity in any organization.
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Dual Transformation: How to Reposition Today's Business While Creating the Future
Scott D. Anthony, et al.
A strategy for simultaneously optimizing the core business while building the disruptive innovations of tomorrow.
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