Crossing the Chasm
Innovation & Change

Crossing the Chasm

Geoffrey A. Moore· Published 2020

The marketing and strategy bible for bringing high-tech products to a mass market, focusing on the gap between early adopters and the early majority.

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Why It's On My Shelf

This book is essential because it explains why early success can be misleading. Moore helps CIOs recognize the difference between pilot enthusiasm and enterprise readiness. I reference this when technologies gain excitement but fail to move beyond pockets of adoption into durable platforms.

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