Creative Confidence: Unleashing the Creative Potential Within Us All
Innovation & Change

Creative Confidence: Unleashing the Creative Potential Within Us All

Tom Kelley & David Kelley· Published 2013

A guide from the founders of IDEO on how to embrace design thinking and foster a culture of creativity in any organization.

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Why It's On My Shelf

This book is a reminder that innovation depends on confidence as much as capability. Kelley shows how fear of failure quietly suppresses creativity inside organizations. For CIOs, the value lies in creating conditions where teams feel safe experimenting before requirements are fully known.

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