Switch: How to Change Things When Change Is Hard
Chip Heath & Dan Heath· Published 2010
A psychological approach to change, focusing on the 'Elephant' (emotions), the 'Rider' (rational mind), and the 'Path' (environment).
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Why It's On My Shelf
This book earns its place because it explains why logic alone rarely drives adoption. The Rider, Elephant, and Path model is especially helpful for CIOs rolling out new platforms or operating models. When resistance appears irrational, this framework helps diagnose whether emotion, clarity, or environment is the real blocker.
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