Competing Against Luck: The Story of Innovation and Customer Choice
Clayton Christensen· Published 2016
An introduction to the 'Jobs to be Done' theory, explaining how to innovate by understanding why customers 'hire' products.
As an Amazon and Bookshelf Associate, I earn from qualifying purchases.
Why It's On My Shelf
This book earns its place because it changes how problems are framed. Christensen shifts attention from features and personas to the underlying work customers are trying to accomplish. For CIOs, this lens is especially useful when internal platforms or tools see low adoption despite strong technical execution.
Leading Change
John P. Kotter
The seminal work on why transformation efforts fail and the 8-step process required to lead successful organizational change.
View on Amazon
The Lean Startup
Eric Ries
The foundation of modern entrepreneurship, introducing the Build-Measure-Learn feedback loop and the concept of validated learning.
View on Amazon
Switch: How to Change Things When Change Is Hard
Chip Heath & Dan Heath
A psychological approach to change, focusing on the 'Elephant' (emotions), the 'Rider' (rational mind), and the 'Path' (environment).
View on Amazon