The Lean Startup
Innovation & Change

The Lean Startup

Eric Ries· Published 2011

The foundation of modern entrepreneurship, introducing the Build-Measure-Learn feedback loop and the concept of validated learning.

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Why It's On My Shelf

This book is useful because it reframes progress as learning rather than delivery. Ries gives CIOs a way to reduce risk before scale by testing assumptions early and cheaply. I come back to this when teams are shipping polished solutions to problems that were never fully validated in the first place.

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